from Fine, track released December 31, 2022
Bit Reduce* (/bit rɪˈdjuːs/ [EN] - /bit rè-du-ce/ [IT]) is an electronic experiment by Mao and Kino.
The debut record “Fine” (/faɪn/ [EN]: adjective, “good” - /ˈfiːne/ [IT]: noun, “end”) out soon in the stores.
www.bitreduce.it



BIOGRAPHY

Bit Reduce is an electronic music experiment, if by this label we mean the use of both electronic and acoustic instruments. The way of using them - that is the classic home studio dominated by inexpensive computers - is what characterizes the sound and makes the project part of the electronic music in its broadest sense. The technique is to play sessions like any other rock band, and then sample them so that they can be used as if they were loops taken from vinyls. The focus is always on the rhythm and the beat, but the structure is like that one of a classic pop song. In this sense, the duo's path leads from The Beatles to the Chemical Brothers, just as from New Order to Soulwax. Over house music programming and latest generation synthetic sounds, simple and intelligent vocal melodies keep on prevailing while, mixed with samples and delays, and together with the sound of guitars, link club moods to the song form. Even in the lyrics, the intent is to actualize the language, to feel it living, integrating Italian and English not as an affectation, but in order to document a process that can be daily witnessed in the spoken language.

The project was born in Turin, as part of the phenomenon that is the musical scene in this city, stimulated by its atmosphere and its always pulsing club culture. In this sense, the divergent histories of the two members, Kino (a programmer and sound engineer, who has collaborated with the most prominent Italian alternative bands, such as Africa Unite, Bluvertigo, Lombroso, Monaci del Surf, Persiana Jones, Soerba, Subsonica and Vinicio Capossela) and Mao (a musician with various records to his name) are a good representation of the style the music takes, as it moves between acoustic guitars and drum machines. Bit Reduce's list of credits includes various club nights in Turin, Rome, Milan, as well as musical installations and festivals along Italy.

Today: 10 tracks were composed and are ready for the debut record “Fine”, out soon in the stores.



DISCOGRAPHY

[#1] Bit Reduce - Hey you!
Format: single
Release date: [TBA]

Credits

Artist: Bit Reduce | Title: Hey you! | Record format: single | Album of origin: Fine | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital | Genre: electronic, indie, pop | Tracks: 2 | Length: 10:38 | Band: Mao (vocals, guitar | mao@bitreduce.it), Kino (drum machine, sampler, synth | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken at Asakusabashi, Tokyo, Japan) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Società Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA]

Tracklist

1. Hey you! - 05:08
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth | ISRC [TBA]]

2. Hey you! (The Haçienda Club Mix) - 05:28
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth | ISRC [TBA]]

Lyrics

1. Hey you!

Oh yeah, oh yeah. Oh yeah, oh yeah. Oh yeah. / I said hey you. Hey me? Hey you! Hey me? / What’s your name? Where are you from? Where’s your ID? What are you doing here? / Into the country we were born, on and on, into the place we were going, on and on. / Into the house we were thrown, on and on, babe, into the place we were going, on and on, babe. / I said hey you! Hey me? What are you doing here? Where are you from? / I said hey you! Hey me? It looks like a stranger. What are you doing here? / All I want is love, babe. All I want is love, babe. All I want is love, babe. All I want is love, babe. / On and on, on and on, on and on, on and on, on and on, on and on, babe. / On and on, on and on, on and on, on and on, on and on, babe. / All I want is love, babe. All I want is love. All I want is love, babe. / Ain’t no power, ain’t no streets, not many things. Ain’t no power, ain’t no streets, not many things. Ain’t no power, ain’t no streets, how many things. Ain’t no power, ain’t no streets, so many things. / I said, on and on, it’s love, babe, babe, babe. / What are you doing here? What are you doing here? What are you doing here, babe? / I said hey you!

2. Hey you!

Oh yeah, oh yeah. Oh yeah, oh yeah. Oh yeah. / I said hey you! Hey me? Hey you! Hey me? / What’s your name? Where are you from? Where’s your ID? What are you doing here? / Into the country we were born, on and on, into the place we were going, on and on. / Into the house we were thrown, on and on, babe, into the place we were going, on and on, babe. / I said hey you! Hey me? What are you doing here? Where are you from? / I said hey you! Hey me? It looks like a stranger. What are you doing here? / All I want is love, babe. All I want is love, babe. All I want is love, babe. All I want is love, babe. / On and on, on and on, on and on, on and on, on and on, on and on, babe. / On and on, on and on, on and on, on and on, on and on, babe. / All I want is love, babe. All I want is love. All I want is love, babe. / Ain’t no power, ain’t no streets, not many things. Ain’t no power, ain’t no streets, ain’t no power, ain’t no power. Ain’t no power, ain’t no streets, how many things. Ain’t no power, ain’t no streets, so many things. / I said, on and on, it’s love, babe, babe, babe. / What are you doing here? What are you doing here? What are you doing here, babe? / Ain’t no power, ain’t no streets, ain’t no power, ain’t no streets, ain’t no power, ain’t no streets, ain’t no power, ain’t no power. / Ain’t no power, ain’t no streets, how many things. Ain’t no power, ain’t no streets, how many things. / I said, on and on, it’s love, babe. / I said hey you!



[#2] Bit Reduce - Enter
Format: single
Release date: [TBA]

Credits

Artist: Bit Reduce | Title: Enter | Record format: single | Album of origin: Fine | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital | Genre: electronic, indie, pop | Tracks: 1 | Length: 05:23 | Band: Mao (vocals, guitar, synth | mao@bitreduce.it), Kino (bass guitar, drum machine, synth | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken at Shibuya, Tokyo, Japan) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Società Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA]

Tracklist

1. Enter - 05:23
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: bass guitar, drum machine, synth | ISRC [TBA]]

Lyrics

1. Enter

You catch it around the mood to make your business right. Getting enough offset for moving around your way. / And you’re feeling something really deep inside. But you don’t enter, enter, enter, ‘cause there’s nothing exactly right, you don’t enter, enter, enter, ‘cause there’s nothing exactly right. / Spending the days to catch the right stuff, moving your body, grooving in, feeling exactly stopped. / And you’re feeling something really deep inside. But you don’t enter, enter, enter, ‘cause there’s nothing exactly right, and you don’t enter, enter, enter, ‘cause there’s nothing exactly right. / There’s nothing, there’s nothing, there’s nothing babe, you enter nothing. / Can you feel something really deep inside? But you don’t enter, enter, enter, ‘cause there’s nothing exactly right, ‘cause there’s nothing exactly right, I said, nothing exactly right. / And there’s nothing, there’s nothing babe, there’s nothing, there’s nothing babe. / But you are feeling something really deep inside. And you enter, enter, enter, till you find that there’s nothing right, till you find that there’s nothing right, oh babe, there’s nothing getting right and I know. / But you are feeling really deep inside, all you get it, it’s enough of stuff, oh no. / There’s nothing, there’s nothing, there’s nothing. / And you enter to find your light, but there’s nothing exactly right, and you enter to find your light, but there’s nothing. / Can’t you feel it? Can’t you feel it, babe? / That there’s nothing exactly right, that there’s nothing, that there’s nothing exactly right, nothing, nothing. / You catch it around the mood to make your business right.



[#3] Bit Reduce feat. Morgan - Bad boy screaming
Format: single
Release date: [TBA]

Credits

Artist: Bit Reduce | Title: Hey you! | Record format: single | Album of origin: Fine | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital | Genre: electronic, indie, pop | Tracks: 1 | Length: 04:43 | Band: Mao (vocals, bass guitar, guitar, synth | mao@bitreduce.it), Kino (drum machine, sampler, synth | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken at Shibuya, Tokyo, Japan) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Società Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA]

Tracklist

1. Bad boy screaming (feat. Morgan) - 04:43
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, bass guitar, guitar, synth - Kino: bass guitar, drum machine, synth - Morgan: cut/off | ISRC [TBA]]

Lyrics

1. Bad boy screaming

Don’t let me be misunderstood. / Don’t let me be, don’t let me, don’t let me, don’t, don’t. / Don’t let me be misunderstood, ‘cause I’ve never ever been so good. / Don’t let me be misunderstood. / Like a voice, an eko, a scream, like a bad boy screaming, like a bad boy screaming. / Una voce nel sogno, like a bad boy screaming. / Una voce che sento salire, mi piace salire, per vedere, e per farmi sentire, voglio farti sentire, like a bad boy screaming. / Le ragioni di altre visioni, le mie opinioni, le certezze, le contraddizioni che vengono fuori, like a bad boy screaming. / Ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, like a bad boy screaming. / Like a bad boy screaming. / Farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, like a bad boy screaming. / Un grido che sento salire, mi piace salire, per vedere, e per farmi sentire, voglio farti sentire, like a bad boy screaming. / Farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, like a bad boy screaming. / Like a bad boy screaming.



[#4] Bit Reduce - Fine
Format: album
Release date: [TBA]

Credits

Artist: Bit Reduce | Title: Fine | Record format: album | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital, [TBA] | Genre: electronic, indie, pop | Tracks: 11 | Records: 1 | Length: 47:10 | Lyrics: Mauro Gurlino | Music: Luca Gennaro & Mauro Gurlino | Band: Mao (vocals, bass guitar, guitar, piano, sampler, synth | mao@bitreduce.it), Kino (bass guitar, drum machine, guitar, mixing, programming, sampler, synth, backing vocals | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Guests: Marco “Morgan” Castoldi on Bad boy screaming at cut/off | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken in Amerikamura, Osaka, Japan, at “Peace on earth” by Seitaro Kuroda) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Società Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA] | Catalogue number: [TBA] | Barcode: [TBA]

Tracklist

1. 516 - 02:43
(Music: Luca Gennaro, Mauro Gurlino)
[Mao: guitar, synth - Kino: drum machine, sampler, synth | ISRC [TBA])

2. Never familiar - 05:02
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: drum machine, sampler, synth | ISRC [TBA])

3. Hey you! - 05:08
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth | ISRC [TBA])

4. KK - 03:33
(Music: Luca Gennaro, Mauro Gurlino)
[Mao: guitar - Kino: drum machine, synth | ISRC [TBA])

5. Bad boy screaming (feat. Morgan) - 04:43
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, bass guitar, guitar, synth - Kino: bass guitar, drum machine, synth - Morgan: cut/off | ISRC [TBA])

6. Corruption - 03:07
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: vocals, drum machine, guitar, synth | ISRC [TBA])

7. Enter - 05:23
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: bass guitar, drum machine, synth | ISRC [TBA])

8. Crazy - 04:35
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: drum machine, sampler, synth | ISRC [TBA])

9. It's time for - 03:27
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, bass guitar, guitar - Kino: bass guitar, drum machine, synth | ISRC [TBA])

10. On/Off - 03:48
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, piano, synth - Kino: vocals, drum machine, sampler, synth | ISRC [TBA])

11. Hey you! (The Haçienda Club Mix) - 05:28
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth | ISRC [TBA])



VIDEOGRAPHY

[#1] Bit Reduce - Hey you! [London]
Release date: [TBA]

Credits

Artist: Bit Reduce | Title: Hey you! | Release date: [TBA] | Footage: Louis Hollis (www.louishollis.com) | Post-production: Bit Reduce | Video format: digital | Length: 06:33 | Location: London (United Kingdom)



[#2] Bit Reduce - Enter [Tokyo]
Release date: [TBA]

Credits

Artist: Bit Reduce | Title: Enter | Release date: [TBA] | Footage: Nicolas Fransolet | Post-production: Bit Reduce | Video format: digital | Length: 05:32 | Location: Tokyo (Japan)



[#3] Bit Reduce feat. Morgan - Bad boy screaming [Paris]
Release date: [TBA]

Credits

Artist: Bit Reduce feat. Morgan | Title: Bad boy screaming | Release date: [TBA] | Footage: Claude Lelouch | Post-production: Bit Reduce | Video format: digital | Length: 05:14 | Location: Paris (France)



REMIXES

Remix submissions are welcome at remixes@bitreduce.it. Remix requests are welcome at www.bitreduce.it/booking.



CONTACTS

General enquiries:
info@bitreduce.it

Mao:
mao@bitreduce.it

Kino:
kino@bitreduce.it

Danilo:
danilo@bitreduce.it

Website:
www.bitreduce.it



MANAGEMENT
management@bitreduce.it




PRESS
press@bitreduce.it



LICENSING
licensing@bitreduce.it



BOOKING

www.bitreduce.it/booking



HEAD-QUARTERS

Bit Reduce is based in Turin (Italy) and Paris (France)

CortoCorto STUDIO
Via Edoardo Calvo, 4/e
10126 Turin
Italy



SOCIAL NETWORKS

www.bitreduce.it/bandcamp
www.bitreduce.it/behance
www.bitreduce.it/deviantart
www.bitreduce.it/discog
www.bitreduce.it/ello
www.bitreduce.it/facebook
www.bitreduce.it/flickr
www.bitreduce.it/instagram
www.bitreduce.it/mixcloud
www.bitreduce.it/myspace
www.bitreduce.it/pinterest
www.bitreduce.it/reverbnation
www.bitreduce.it/rockit
www.bitreduce.it/soundcloud
www.bitreduce.it/tumblr
www.bitreduce.it/twitter
www.bitreduce.it/vimeo
www.bitreduce.it/vk
www.bitreduce.it/youtube



© Bit Reduce ®
(2022)
info@bitreduce.it
www.bitreduce.it

(P)&(C)
All rights reserved



* Unintentionally, Bit Reduce is pronounced /bit rɪˈdjuːs/ [EN] by Kino and /bit rè-du-ce/ [IT] by Mao.
In Italian, the word “Bit Reduce” hides a play on words which reflects the concept of the project.